It’s never been more important for small businesses to include video in their marketing strategies. But where do you begin? What kind of video should you create? The first phase of the video production process, pre-production, is where you create the map that will guide you through each of the production phases. The first step in pre-production is defining the message you want to communicate with your video. But how do you do that? In this video, I go over the importance of defining your message, and some techniques you can use to generate ideas.
How to shoot video yourself (and make sure it looks good)
Occasionally I’ll have a client I’m working with on a video project that wants to add some footage of an